As part of efforts to increase public participation in forest conservation, wildlife protection and environmental preservation, popular actors Kunchacko Boban and Prithviraj Sukumaran have been appointed as brand ambassadors of the Kerala Forest and Wildlife Department.

In their roles as brand ambassadors, both actors will work towards creating public awareness about forests, wildlife, biodiversity, habitat conservation and ecological balance. They will also participate in promoting various initiatives, public services, conservation campaigns and community-based activities organised by the Forest Department.

“Let Us Become Guardians of the Forests...”

Special emphasis will be given to encouraging children and young people to develop an interest in nature conservation. The objective is to attract students and youngsters towards conservation activities through educational programmes, interactive sessions, nature camps and digital content targeting the younger generation.

Both actors will also play an active role in reaching the public through social media campaigns by sharing authentic conservation messages, awareness videos and information about the department's activities through its official platforms.

The Forest Department also aims to develop innovative communication strategies to take conservation messages to a wider audience by making use of the actors' popularity and influence in the film industry.

The campaigns will also emphasise the importance of behaving responsibly towards wildlife, respecting the rights and lifestyles of communities dependent on forests, adopting safe practices when interacting with wildlife and ensuring public participation in conservation initiatives.

Both actors will extend their support to nature education programmes and environmental awareness activities aimed at helping the public understand habitats, biodiversity and the interconnected relationships within nature.